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Gradmarc Adtech LLP

01 / Website Development

Website development for businesses that need a site they can rely on

Company websites, marketing sites and online stores built with clean code, fast pages and a content workflow your team can run without us.

01What we build

The websites we build

  1. 01

    Corporate websites

    Clear structure for who you are, what you do and how to reach you, built to be maintained for years.

  2. 02

    Marketing and campaign sites

    Focused pages for a product, an event or a launch, with forms and tracking that work.

  3. 03

    CMS-driven websites

    Content your team edits without touching code, with a structure that keeps pages consistent.

  4. 04

    E-commerce

    Catalogue, cart, checkout and order handling, connected to the systems that fulfil the orders.

  5. 05

    High-performance Next.js sites

    Server-rendered pages that load quickly and give search engines clean, complete HTML.

  6. 06

    Rebuilds and migrations

    Moving an ageing site to a better foundation without losing the pages and links that already work.

02Problems we solve

The situations that lead people to us

  • Problem 1

    The site is slow

    Pages that take seconds to load lose visitors before they read a word.

  • Problem 2

    Nobody can update it

    Every small change becomes a request to a developer and a week of waiting.

  • Problem 3

    It is hard to find

    Weak structure, missing metadata and heavy pages work against search visibility.

  • Problem 4

    It breaks on some screens

    Layouts that were designed for one device and patched for the rest.

Foundation

What every site ships with

These are not extras. They are part of the build, because retrofitting them later costs more.
  • Semantic structure

    One H1 per page, a logical heading outline and real landmarks.

  • Search metadata

    Unique titles and descriptions, canonical URLs and Open Graph tags.

  • Structured data

    Organisation, breadcrumb and page-specific markup where it applies.

  • Crawl control

    XML sitemap, robots rules and sensible redirects.

  • Image handling

    Sized, compressed and lazy-loaded images with descriptive alt text.

  • Performance check

    Measured against a budget before launch, not assumed.

03Capabilities

What is included in the work

  • Structure and content design

    Page hierarchy and navigation planned around what visitors need to do.

  • Responsive interfaces

    Layouts built mobile-first and checked on real devices.

  • Technical SEO foundations

    Metadata, canonical URLs, structured data, sitemaps and redirects.

  • Performance budgets

    Core Web Vitals treated as a requirement, not a post-launch fix.

  • Accessibility

    Semantic markup, keyboard navigation and sufficient contrast.

  • Forms, analytics and integrations

    Enquiry forms and tracking connected to your inbox or CRM.

  • Hosting and deployment

    Repeatable releases with a rollback path.

04Technology

The tools this work uses

Capabilities relevant to this service. Not every project uses every tool.
Frontend
Next.jsReactTypeScriptTailwind CSS
Backend
Node.js
Cloud and DevOps
AWSDockerNginxGitHub Actions

05Process

How a website build runs

  1. 01

    Understand

    Audience, goals, existing content and what the site must achieve.

  2. 02

    Plan

    Sitemap, page templates and content model, agreed before design starts.

  3. 03

    Build

    Components and pages built in Next.js on a shared design system.

  4. 04

    Test

    Devices, accessibility, forms, redirects and performance.

  5. 05

    Launch and improve

    Release, handover for your editors, then changes based on real usage.

06Concept project

Veinline Surfaces: an editorial website and stone catalogue

A concept product designed and built by Gradmarc to show this kind of work. The brand, people and figures in it are fictional; it is not client work.

A marketing site and live catalogue for a fictional natural-stone studio: large imagery, a filterable collection, and a booking path that works as well on a phone as on a desktop.

  1. Veinline home page: a serif headline reading 'Stone with a story in every vein', a large marble slab image and featured stone collections below.
    01Home pageThe home page leads with one material and one action.
  2. The Veinline home page on a phone: a green marble image, the headline and an 'Explore collections' button.
    02Home page on a phoneOn a phone the page becomes a single, thumb-friendly column.
  3. Veinline marble collection page with finish, tone and thickness filters beside a grid of six stone slabs.
    03Marble collectionThe catalogue filters by finish, tone and thickness.

07FAQ

Questions we are asked

Will the website rank on Google?

No one can responsibly promise rankings. We build the technical foundation search engines need: fast pages, clean markup, metadata and structure. Rankings also depend on content, competition and time.

Do you build sites with a CMS?

We recommend a content workflow when editors need to change content often. For a site that rarely changes, keeping content in code is usually simpler and faster, and we would suggest that instead.

Can you rebuild our existing website?

Yes. A rebuild normally starts with a review of the existing site. We recommend keeping the URLs and content that work and planning redirects, to reduce the risk of losing existing links and search visibility.

What do you need from us to start?

Typically your goals, brand assets, existing content or direction for new content, and one person who can answer questions and approve decisions.

How is a website different from a web application?

A website mainly publishes information. A web application lets people sign in, enter data and complete workflows. The distinction affects scope and cost, and our guide on the topic explains it in more detail.

Have something worth building?

Tell us about the websites project you have in mind. A short brief is enough to start.