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Gradmarc Adtech LLP

About Gradmarc

We build software around how the business actually works.

Gradmarc is an engineering-first software company. We build websites, web applications, custom software, mobile apps and AI-powered systems for businesses.

01What Gradmarc is

Engineering first, then design, then code.

We are a software company that treats a project as an engineering problem first. Before anything is designed or built, we work out how the business runs today, where the friction is and what the software must change.

That is why our approach is to write scope down, build in small releases and test the rules that matter. The aim is software your team uses, not software that looks good in a demo.

Founder and team details: [PLACEHOLDER]

02How we think

Build what matters. Make it work. Keep improving.

  1. 01

    Build what matters

    Start with the part of the problem that costs the most. Leave the rest for later releases.

  2. 02

    Make it work

    Working software, tested against real workflows, beats a polished plan.

  3. 03

    Keep improving

    Software is never finished at launch. We plan for the changes that real use will demand.

03Engineering principles

How decisions get made

  1. 01

    Understand before building

    We learn the workflow, the people and the exceptions first. Most expensive mistakes are made in the first conversation.

  2. 02

    Simple systems over unnecessary complexity

    Every extra service, framework or feature is something to maintain. We add them when they earn their place.

  3. 03

    Build for the real workflow

    Software should match how work happens, including the awkward cases, not an idealised process diagram.

  4. 04

    Performance matters

    Speed is part of usability. We recommend setting a performance budget and checking against it before release.

  5. 05

    Ship, measure, improve

    Release early, watch how the software is used, and let that evidence decide what comes next.

04What we work on

Six kinds of software

  • 01

    Website Development

    Company websites that load fast, rank for what you do, and can be edited without calling a developer.

    Read more
  • 02

    Web Application Development

    Products that live in the browser: accounts, dashboards, data entry and the workflows around them.

    Read more
  • 03

    Custom Software Development

    Internal systems built around how your team works, replacing the spreadsheets and workarounds in between.

    Read more
  • 04

    Mobile App Development

    iOS and Android apps, designed for the screen in the hand and released through the app stores.

    Read more
  • 05

    AI Development & Automation

    Automation and language-model features connected to real business data, with limits stated up front.

    Read more
  • 06

    IT Consulting & Technology Solutions

    Technical review and decision support: architecture, build or buy, vendor choices, written down.

    Read more

05Technology

Capability, layer by layer.

Capabilities across our work. Not every project uses every tool.

  1. L1

    Frontend

    Interfaces, design systems, accessibility and performance in the browser.

    • Next.js
    • React
    • TypeScript
    • Tailwind CSS
  2. L2

    Backend

    APIs, business rules, authentication and integrations with the tools you already use.

    • Node.js
    • Express.js
    • REST APIs
  3. L3

    Database

    Data models, migrations, search and reporting that stay correct as volume grows.

    • PostgreSQL
    • MySQL
    • MongoDB
  4. L4

    Mobile

    iOS and Android apps, offline behaviour and store releases.

    • React Native
  5. L5

    Cloud and DevOps

    Hosting, environments, deployment pipelines, monitoring and backups.

    • AWS
    • Docker
    • Nginx
    • PM2
    • GitHub Actions
    • CI/CD
  6. L6

    AI and automation

    Language-model features, retrieval over your documents and workflow automation.

    • AI / LLM Integrations
    • RAG
    • AI Agents
    • OCR
    • Workflow Automation

05How we work

Six steps, in the open

  1. 01

    Understand

    We learn how the work happens today, who touches it, and what done means. The output is a written scope you can disagree with.

  2. 02

    Plan

    We choose the architecture, split the work into small releases, and agree what ships first.

  3. 03

    Build

    Small, reviewed changes on a working branch, with something you can click through early and often.

  4. 04

    Test

    Automated checks for the rules that matter, plus a pass by someone who did not write the code.

  5. 05

    Deploy

    A repeatable release to production, with a way to roll back if something behaves differently from staging.

  6. 06

    Improve

    We watch how it is used, fix what is rough, and plan the next change from real behaviour, not guesses.

Have something worth building?

Tell us what you want to build. A short brief is enough to start the conversation.

Start a projectSee our work